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There is a feeling that comes whenever someone puts on a red saree. The person grows taller. She loses her tendency to check herself up in the mirror because she is scared, and starts doing that for self-confidence. There is something else happening not with the clothing item itself, but with its owner.
This phenomenon did not happen by chance. Throughout all the eras of Indian culture, the red sarees have never been just "the option of color." They were and remain a sign of pride, celebration, strong personality, and woman's taking possession of a certain occasion. No matter whether it is a wedding, motherhood, or the occasion of the festival, red has always had more meaning than all other colors of Indian wardrobe.
The RAANI Collection from Agapi Clothing was created with consideration of this tradition not in order to revive some sort of a costume. It was made in order to provide contemporary women with a red saree which would deserve the pride which this color has always embodied.
Ask any woman when she put on her first red saree, and she will probably be able to tell you everything about that day. Most clothes become a part of oblivion after a year of wearing them. Red saree put on once becomes unforgettable for a lifetime.
Red doesn't just happen to be used in Indian marriages; there's more to this than mere coincidence. Red symbolizes prosperity, strength, and rejuvenation. It is the color of the heritage women inherit from their mothers and grandmothers, who recall wearing it on their wedding day long ago.
Of course, in addition to tradition, there's also a scientific psychological truth behind the choice of the red color. The color red boosts one's confidence and attracts attention the most; wearing red is like walking onto the stage. Therefore, there is more than mere custom to this act of wearing red; the wearer declares her pride quietly and with dignity.
This is the very emotional aspect that the RAANI Collection is based on; red is not just worn by custom, but rather by the will of the wearer.
It is this truth that makes red the color which has never been out of fashion even while trends change yearly. Pastel colors appear and disappear quickly; muted shades are popular for some time; yet red has never been trendy, for its essence lies deeper than fashion can reach.
Discover pieces that perfectly complement your style and today’s story.
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