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Anyone can put "designer" in their product title. There's no cost involved and no added value other than the fact that the clothing is actually backed by its label. The one thing most customers never bother to ask is what really sets the designer Indian clothing apart from the mass produced one that is made to look like it. Once you learn to see the difference, you will never shop in the same manner anymore, and you will certainly stop buying designer clothes that disintegrate after just two washings.
This is not a styling guide. This is an insight into the real characteristics of designer Indian clothing that make it deserve its price tag, for those people who live in the US and are tired of guessing from photos of products and possibly fake five star reviews. At the end of it, you will be able to step into any store, or go through any product page, and within a few seconds figure out whether the designer Indian clothing deserves its price tag.
Since the term is widely used, it makes sense to have an understanding of what is real designer Indian clothing.Indian clothing is something that comes into existence after many thought out steps such as fabric selection, technique of embroidery, construction, and finishing and does not rely on a basic model which is reproduced in mass production in factories. A designer garment always revolves around some idea, a certain color palette, a definite motif of embroidery, a construction method for a particular silhouette.
It does not mean that designer Indian clothes need to be hand made and incredibly expensive. It means that small details matter. Proper finishing instead of untrimmed edges, stitching done according to certain rules instead of haphazard stitches. Practical buttonholes instead of just ornaments. This is how real designer Indian clothing can be distinguished from the one which uses the label.
There are a number of things that should be checked before purchasing designer Indian clothing. Of all these, fabric type is probably the first thing one should look into. Silk, georgette and net differ from artificial fabrics in the way that they feel when touched. The genuine fabrics have a certain coolness and luster which changes along with movement. Artificial silk feels slippery all along and always holds a steady luster regardless of the angle.
Weight of the fabric used is another factor that has been used for a particular reason by designers of Indian clothing. The lehenga skirt must have sufficient weight to give it the correct shape, whereas the dupatta must be light enough to flow. The first area where a designer may cut costs is fabric weight.
Discover pieces that perfectly complement your style and today’s story.
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