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The wedding invitation has arrived, and there is the dreaded request for cocktail attire. Now the panic sets in. Is it a full-length dress? A short dress? Something else altogether? This is what many South Asians receive at weddings and try to figure out in terms of ethnic wear. Agapi Clothing, a women's ethnic wear label with a Dallas store in Texas, gets constant inquiries on how to convert the dress code into an outfit that represents the celebratory yet ethnic nature of the function. This guide explains the concept of "cocktail," its meaning for Indian and Pakistani ethnic wear, and why trying the outfit on should be done in a store to ensure a perfect fit.
Western dress codes define cocktail attire as a level above business casual and below black tie formal. In other words, this type of dress code falls somewhere in between an elegant and festive look with enough effort made to show respect and avoid looking too relaxed. Cocktail attire implies a knee-length to midi dress for women; however, it can include a fitted jumpsuit and even midis to maxis depending on the function.
The confusion arises once the word "cocktail" is mentioned on the wedding invitation for South Asians who have no idea what that means in terms of Indian and Pakistani ethnic clothing. South Asian weddings last several days, and it is impossible to find one dress that will match the different functions. Cocktail, when used on the invitation, usually refers to a specific event such as a cocktail party, pre-reception, or mixer before the dinner. A heavy lehenga is not needed for the cocktail, while a simple kurta is not enough either. Where does that leave the ethnic wear?
It is the simplest approach to say that cocktail attire in ethnic wear refers to festive yet not a bridal outfit, structured but flexible, detailed yet not overwhelming. The purpose of cocktail attire is to wear an outfit for a festive evening occasion such as sangeet party (not the ceremony itself), not a heavy bridal lehenga and a lot of jewelry.
Several types of ethnic wear fit this description perfectly:
Sets of sharara in georgette or satin with tone on tone embroidery
Gharara sets in chiffon, enhanced by the zari or sequins
Contemporary fitting lehengas in jewel colors
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