Agapi clothing was not aimed at being yet another website to purchase an Indian ethnic wear online. The goal was much more specific from the very beginning create a range in which every single Indian ethnic wear will pass a test in full. This post is not about general classification of Indian ethnic wear types and comparative review of local boutiques. It is a direct response to one of the most frequently asked questions by our clients: why is a traditional Indian dress by Agapi different from anything else.
One cannot underestimate the number of places to purchase a traditional Indian dress online. What is extremely rare to find is the place which pays enough attention to details, fabric which corresponds to description, embroidery which is durable after many wears and proper sizing which takes into account not one single model but a person as an individual. This post explains where all the differences come from.
Retailers, by and large, choose their fabrics according to their cost first and then their looks. This is precisely why the traditional Indian dress that is sold by Agapi begins with an approach that is almost reverse. The fabric is picked out not because of its cost but because of its suitability to perform throughout an entire wedding season.
This is especially noticeable in the design of a traditional Indian dress such as the Mustard Kurtha Sharara Set. Here, the choice of the fabric weight has been made specifically to give flare to the sharara without causing it to sag and become immobile right when the wearer is about to sit. This is the sort of consideration that does not happen when the traditional Indian dress has been sourced merely for meeting the pricing target.
Most ethnic wears see embroidery as an opportunity to decorate as much as possible, more embroidery, more reflection, more of everything. The Indian dress of Agapi follows a different pattern, where embroidery is added only at spots where light can reflect when worn.
The Zehra Coral Lehenga Set perfectly demonstrates such an approach to embroidery, where it's focused on the hem and bodice that are visible during the movement, rather than distributed across the whole skirt. It is such an approach that makes the difference between the Indian dress that looks good on a photo taken standing still and one that looks good when worn and danced in, which makes more sense after it leaves the fitting room and is put on during a wedding weekend.
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